To remain the largest supplier for the Mexican harware market, and the world leader in the manufacturing of long-handle tools, impact tools, and wheelbarrows, ensuring the long-term stability of the company through the attainment of growth, congruent with the environment, and profitability, thus promoting the development of our employees and Mexico.



To maintain an accelerated, continuous-improvement business model to attain the maximum satisfaction of our customers through the excellence in our products´quality and service, achieving, in such way, a successful balance where our commercial model is clearly defined in order to achieve our ambitious objective.
Long term G4 is a winning formula through which:
Consumers win
Our customers win
Our collaborators win
Our company wins


Congruence:
We say what we do, and we do what we say.

Honesty:
We manage all our relationships with integrity and transparency.

Respect:
We honor all our customers, collaborators, suppliers, and shareholders, by applying our policies and strategies with objectivity and transparency.

Professionalism:
We achieve our business partner’s recognition through an outstanding performance.

Passion:
We apply 100% of our potential to achieve excellence.

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