To remain the largest supplier for the Mexican harware market, and the world leader in the manufacturing of long-handle tools, impact tools, and wheelbarrows, ensuring the long-term stability of the company through the attainment of growth, congruent with the environment, and profitability, thus promoting the development of our employees and Mexico.



To maintain an accelerated, continuous-improvement business model to attain the maximum satisfaction of our customers through the excellence in our products´quality and service, achieving, in such way, a successful balance where our commercial model is clearly defined in order to achieve our ambitious objective.

Our trade policies are specifically designed to insure the attainment of our ambitious goals:

Long-term W4 model (win-win-win-win)

We know where we're headed, and work diligently to make sure we achieve our long-term goals. That ensures all the participants in our distribution chain to reap greater benefits than they've experienced with other companies.

Clients WIN
End-Users WIN
Workers WIN
The Company WINS


Congruence:
We say what we do, and we do what we say.

Honesty:
We manage all our relationships with integrity and transparency.

Respect:
We honor all our customers, collaborators, suppliers, and shareholders, by applying our policies and strategies with objectivity and transparency.

Professionalism:
We achieve our business partner’s recognition through an outstanding performance.

Passion:
We apply 100% of our potential to achieve excellence.

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