To remain the largest supplier for the Mexican harware market, and the world leader in the manufacturing of long-handle tools, impact tools, and wheelbarrows, ensuring the long-term stability of the company through the attainment of growth, congruent with the environment, and profitability, thus promoting the development of our employees and Mexico.

To maintain an accelerated, continuous-improvement business model to attain the maximum satisfaction of our customers through the excellence in our products´quality and service, achieving, in such way, a successful balance where our commercial model is clearly defined in order to achieve our ambitious objective.
Long term G4 is a winning formula through which:
Consumers win
Our customers win
Our collaborators win
Our company wins

We say what we do, and we do what we say.

We manage all our relationships with integrity and transparency.

We honor all our customers, collaborators, suppliers, and shareholders, by applying our policies and strategies with objectivity and transparency.

We achieve our business partner’s recognition through an outstanding performance.

We apply 100% of our potential to achieve excellence.

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