To remain the largest supplier for the Mexican harware market, and the world leader in the manufacturing of long-handle tools, impact tools, and wheelbarrows, ensuring the long-term stability of the company through the attainment of growth, congruent with the environment, and profitability, thus promoting the development of our employees and Mexico.
To maintain an accelerated, continuous-improvement business model to attain the maximum satisfaction of our customers through the excellence in our products´quality and service, achieving, in such way, a successful balance where our commercial model is clearly defined in order to achieve our ambitious objective.
Our trade policies are specifically designed to insure the attainment of our ambitious goals:
Long-term W4 model (win-win-win-win)
We know where we're headed, and work diligently to make sure we achieve our long-term goals. That ensures all the participants in our distribution chain to reap greater benefits than they've experienced with other companies.
||The Company WINS
We say what we do, and we do what we say.
We manage all our relationships with integrity and transparency.
We honor all our customers, collaborators, suppliers, and shareholders, by applying our policies and strategies with objectivity and transparency.
We achieve our business partner’s recognition through an outstanding performance.
We apply 100% of our potential to achieve excellence.